DATE
2005
The ancient greek spirit of the age ‘aiein aristevein’ (translation Homer: always be excellent) , is not a matter of quantity but about achieving and maintaining excellency.
The Paris bid for the Olympics embraces this gesture: always being excellent: a city with a brilliance of past and present bid is the starting point of a great future. The intensity just before setting off (Myron’s discobolus, Paris olympic bid) is depicted in the project. The project becomes an emblem, an icon.